Today I’m loving this idea from the American Independent Business Alliance. An impactful way to illustrate how shopping local supports your community. Their study is hard-fast and convincing. The upshot: spending at your local Small Biz isn’t just feel-good, it’s smart economics. For every $100 you spend at a local business, $45 stays in your neighborhood….vs. $14 for a big box. That’s because we hire more local people, who spend it in other local business…and on and on. We circulate the money more…which amps up the economy.
It’s called the “Multiplier Effect” and it could be the key to revving up our low-energy recovery. 
